The resurgence of WAG glamour is in full swing, captivating beauty enthusiasts and prompting a deep dive into the Instagram realms to uncover the standout game-day looks of pro athlete wives and girlfriends (WAGs). These influencers, exemplified by the likes of Brittany Mahomes, Chariah Gordon, and Kendra Randle, showcase impeccable soft-glam makeup that effortlessly lasts from kickoff to the final whistle.
Makeup artist Allison Kaye, known for her work with WAGs from esteemed teams like the Philadelphia Eagles, Jacksonville Jaguars, Pittsburgh Steelers, and Cleveland Browns, defines the quintessential WAG makeup as a neutral, soft-glam look. This signature style complements any game-day outfit, embodying a balance between glamour and subtlety.
Brittany Mahomes, wife of Kansas City Chiefs quarterback Patrick Mahomes and a recent addition to Taylor Swift’s squad, is a prime example of a high-profile WAG who embraces the soft-glam makeup trend. Mahomes’s makeup artist, Alexis Oakley, describes the signature WAG makeup look as featuring a neutral matte eye shadow, winged liner, fresh glowing skin, and a nude lip. According to Oakley, this sought-after look is versatile and suits any occasion.
Ashley Myriee, makeup artist for Kansas City Chiefs WAG Chariah Gordon, echoes the sentiment, emphasizing the emphasis on enhancing natural beauty. Describing it as “neutral glam,” Myriee highlights the importance of defined brows, semi-voluminous lashes, and smooth skin as the foundation of this elevated and versatile look.
For makeup that endures the excitement of game day, a strong base and quality products are crucial. Kaye recommends monthly facials, dermaplaning, and investing in quality skincare. Using a primer before foundation application is essential for long-lasting coverage. Kaye favors the Milk Hydrogrip Primer and a combination of Armani Beauty Luminous Silk Foundation with Temptu Airbrush for durability.
Oakley emphasizes skin hydration, recommending products like Fenty Thicc N Smooth Rich Peptide Eye Cream and Tatcha Dewy Skin Cream. To achieve flawless skin, she suggests patience during product application and blending, with Nars being her go-to for a glowy and bronzed complexion.
Myriee suggests Bobbi Brown Vitamin Enriched Face Base and Danessa Myricks Love & Light Beauty Oil for skin preparation. Stressing the importance of blending foundation and concealer for a flawless finish, Myriee advises taking the time to ensure a perfect blend.
Anjali Wrenn, makeup artist for New York Knicks WAG Kendra Randle, underscores the significance of bright yet sculpted and neutral-toned makeup. Recommending Nars Natural Radiant Longwear Foundation for a smooth, airbrushed look, Wrenn incorporates Rare Beauty Warm Wishes Effortless Bronzer Sticks for a soft but sculpted face.
The final touch to lock in the flawless soft-glam look is a strong-hold setting spray. Oakley, Kaye, and Wrenn unanimously praise One/Size’s On ’Til Dawn Setting Spray. Wrenn additionally recommends the Charlotte Tilbury Airbrush Flawless Setting Spray. For extra staying power, layering setting sprays, such as Charlotte Tilbury followed by One/Size, ensures makeup perfection throughout the day and night, regardless of weather conditions.
